The i3, a hot new EV from BMW debuted in Europe a couple of months ago, is still ramping up production slowly. So what's special about this funky looking city-car?
Apparently BMW is quite serious about its EV development and created a whole new i-series in its product line, with a central goal toward sustainability. It boasts sustainable manufacturing and a holistic approach to recycling and lifecycle environmental impact, currently unmatched by any other auto manufacturer.
What's good:
- i3 includes a range-extender option with a small gas-engine. This allows it to compete both as a BEV and a PHEV in the market.
- An EV range similar to Nissan Leaf.
- Lots of (computerized) assistance technology.
- Leading technology in lightweight body structure (carbon fiber reinforced plastic).
What's not so good:
- Funky styling (especially in the front) may limit wide appeal
- Although BWM is a lot more committed to EV than most manufactures, there is this feeling that it still fears the transition toward EV. If the top management can overcome this fear and be more bold in execution, BMW could look to be highly competitive in the new EV era.
It remains to be seen how well the i3 would be accepted in the market. In the meantime BMW launched a highly successful campaign at CES in Las Vegas earlier this month. Yes the car is becoming a computer in motion, apparently BMW totally gets it.
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